Before I ever pick up the camera, I spend time getting to know you — your organisation, your mission, and the story you want your audience to feel connected to. This usually begins with an in-depth conversation where we explore your goals, the people you support, and the impact you hope the final film or photo series will make.
I review any materials you can share — reports, campaigns, brand guidelines, language you use with your community, previous films or photos. This helps me step into your world and ensures my work aligns with your mission and voice.
I’ll often do a recce (location visit). This gives me the chance to meet the team and, where appropriate, the people I’ll be photographing or filming. It helps build rapport and trust before filming day and gives me insight into how to approach the story sensitively and thoughtfully.
On the day itself, I come prepared with a plan but stay flexible. Real stories unfold naturally, and I adapt to what’s happening in the moment while keeping your core message front and centre.
Throughout the process, communication is open, collaborative, and transparent. I’ll share suggestions, shape ideas with you, and ensure we’re aligned on the narrative we’re telling.
My aim is always to create work that feels true to your mission, honours the voices and experiences of the people involved, and connects powerfully with the communities and supporters you want to reach.